Privacy Policy


SQW Group takes your privacy seriously. We want you, or the entity you are authorised to represent (“you”, or “your”) to visit our website knowing that you have control over your personal data. Your right to privacy and data security is a primary concern and we will take all reasonable measures to protect your information while it is in our care.

We respect and value the privacy of everyone who visits this website, (“our site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.

This policy explains the data processing practices of By submitting identifying data when using the website, you are agreeing to our use of such data as described in this privacy policy. Should you have questions concerning your personal information or any questions on our use of the information, feel free to direct these to

About us

Our site is owned by SQW Group Ltd, a limited company registered in England under company number 04947276, whose registered address is:

Oxford Centre for Innovation, New Road, Oxford, OX1 1BY

Delivering services as SQW Group Ltd

Our VAT number is 844286704.

Our Data Protection Officer can be contacted by email at . The in-house Data Protection Team can be contacted by telephone on 01865 261480, or by post at SQW Group, Oxford Centre for Innovation, New Road, Oxford OX1 1BY.

What does this policy cover?

This Privacy Policy applies only to your use of our site. Our site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites. You are advised to check the privacy policies of any such websites before providing any data to them.

What type of personal data do we collect?

Depending upon your use of our site, we may collect some or all the following personal (and non-personal) data (please also see the section our use of cookies):

  • personal identification such as name and date of birth
  • contact information such as email addresses and telephone numbers
  • demographic information such as post code
  • online identification such as IP address
  • company/business name and contact details
  • photographic images (e.g. at events or for use in case studies).

How do we use your data?

All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the UK General Data Protection Regulation (UK GDPR) at all times.

Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:

  • providing and managing your account
  • responding to an enquiry made by you via our online contact form
  • replying to emails from you
  • understanding and analysing how you use our website to enable us to continually improve/maintain our website and your user experience
  • sharing your details with one of our companies within SQW Group in order to provide you with the information you have requested or in order to respond to your enquiry
  • to fulfil legal obligations when demanded by administrative, governmental, or judicial authorities.
  • With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email or post with information, news and information on our services or companies. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it. You can withdraw your consent by emailing us via or by clicking the unsubscribe link in any email we send.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

  • We have a contractual obligation.
  • We have a legitimate interest.
  • We have a legal obligation.
  • Your consent: You are able to remove your consent at any time.


How long do we keep your personal data?

We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for as long as its legal basis and purpose of use subsist. For example:

  • General enquiries – completion of enquiry plus 6 months
  • Suppliers – as per current legislation (7 years)

How do we store your data?

We only keep your personal data for as long as we need to in order to use it as described above and/or for as long as we have your permission to keep it.

Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our site.

Do we share your data with third parties?

We never share your data with third party companies. SQW Group does not sell personal data in any form, including mailing lists. All the personal data that we collect is for internal use only.

We may share your data with other companies within our group to offer beneficial services, provide you with the information you have requested or in order to respond to your enquiry. The companies within SQW Group are: Oxford Innovation Advice (Oxford Innovation Services Ltd), Oxford Innovation Space (Oxford Innovation Ltd), Oxford Innovation Finance (Oxford Investment Opportunity Network Ltd) and SQW (SQW Ltd).

In certain circumstances, we may be legally required to share certain data held by us, which may include your personal data, for example, where we are involved in legal proceedings, where we are complying with legal requirements, a court order, or a governmental authority.

Oxford Innovation may compile statistics about the use of our site including data on traffic, usage patterns, user numbers, and other information. All such data will be anonymised and will not include any personally identifying data, or any pseudonymised data that can be combined with other data and used to identify you.

You can choose to disable cookies through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

What happens if our business changes hands?

We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by us.

In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.

How can you access and rectify your data?

You have the right to ask for a copy of any of your personal data held by us (where such data is held) under the UK GDPR. Any reasonable request is free of charge, and we will provide all relevant information we hold. We want to make sure the information we hold on you is correct. Please contact us at to make a request or update your information.


Your right to withhold information

You may access certain areas of our site without providing any data at all. For certain services provided by us, you may be asked for your contact details. You may restrict our use of Cookies. For more information, see our Cookie Policy.

Your right to be forgotten

We only hold the minimum amount of personal data required for our processing and for a limited amount of time. However, you have the right to request that we remove or delete your personal data from our systems in certain circumstances. Please contact us at , or use the contact details in the About us section.

Your right to restriction of processing

You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing

You have the right to object to the processing of your personal information in certain circumstances.

Your right to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the Information Commissioner’s Office if you are unhappy with how we have used your data.

Information Commissioner’s Office

Wycliffe House

Water Lane




Helpline number: 0303 123 1113



Like other websites, the SQW Groups site uses ‘Cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users’ experience by customising our web page content based on visitors’ browser type and/or other information. Our Cookie Policy can be found on our website.

Before ‘Cookies’ are placed on your computer or device, you will be shown a pop-up giving you the option to accept or reject cookies. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

Contacting us

If you have any questions about our site or this Privacy Policy, please contact our DPO at Our in-house Data Protection team can also be contacted by telephone on 01865 261494 or by post at SQW Group, Oxford Centre for Innovation, New Road, Oxford, OX1 1BY. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you.

Changes to our privacy policy

We review this Privacy Policy regularly (for example, if the law changes and annually). Any changes will be posted on our site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our site following the alterations. We recommend that you check this page regularly to keep up-to-date.